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Prima Looks To Leverage The Life Optimization Trend


I recently sat down with Christopher Gavigan, the founder of Honest Company, (which had a wildly successful IPO this year) to talk about Prima, his latest venture. With this company he is boldly going into the premium CBD space, separating the “woo woo” from science, and in the process bringing pain and sleep relief to a Covid weary world.

Chris started thinking about CBD products before he teamed up with Jessica Alba to launch the Honest Company in 2012. His latest venture went on hold as he built one of the most successful subscription-based CPGs of recent times. He’s someone who understood the potential for purpose driven, natural, healthy, clean nontoxic lifestyle goods. He’s also a champion of human health social entrepreneurship, and author of a bestselling book I like called Healthy Child, Healthy World: Creating a Cleaner, Greener, Safer Home.


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